Following President Donald Trump’s return to office in 2025, actions have been taken against DEI (Diversity, Equity, and Inclusion) policies. Many companies have since scaled back such initiatives.
McDonald’s has also been included among these companies. In response, an organization named The People’s Union has launched a boycott campaign targeting McDonald’s.
The company has not issued any comment regarding the boycott.
While the financial impact of these boycotts remains unclear, Target has acknowledged that criticism and boycotts related to DEI policies have led to a reduction in consumer spending.
According to a report by Placer.ai, foot traffic to Target stores has declined consistently over a span of four days.
McDonald’s, meanwhile, has reported its sharpest sales drop in the U.S. since the COVID era of 2020.
CEO Chris Kempczinski stated that consumers are facing “a climate of uncertainty,” and emphasized the importance of value-driven strategies to win them back.
This boycott is seen as a new form of public pressure faced by corporations after reducing their DEI commitments.
Although the long-term impact on McDonald’s finances remains to be seen, the movement highlights both social and economic consequences.
